The reason for the re-schedule came from focus group and fan feedback received during the build up to the Q4 2011 launch.

Craig Lewis, Commercial Director of Reef Entertainment said; “This is a very important launch for Reef Entertainment and we wanted to ensure that the game would meet the expectations of ‘So Blonde’ fans and new customers alike. However, following the feedback from fans and from our focus groups, we found there were a number of issues, including areas of the English voice acting, which needed to be addressed. We’ve therefore taken the decision to revise the game and as a consequence the UK launch has been rescheduled. But we’re pleased to announce that we’re on course for the Q4 2011 launch in France and Italy, with the remaining European markets following shortly afterwards. We’d like to thank everyone for their feedback and comments and we look forward to the launch in February 2012.”